How to write compelling eCommerce product descriptions

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If you want to become a successful eCommerce vendor, the quality of your product descriptions matters. You can't use the generic descriptions offered by your supplier or create dull descriptions that won't entice buyers. How you portray your products is just as important as the quality of your images and your website's load time. If you want help creating top-quality product descriptions for your Shopify store, here are a few critical tips you should bear in mind.


Originality is key

Originality matters. Just as it is essential to have the appropriate keywords for search engine users, your descriptions must also stand out from your competitors. If your descriptions are the same as most other eCommerce vendors in your niche, why should a customer choose your product over your competitor's products?


Connecting through voice

Consider voice-searching, Voice-enabled searches are going to have a significant impact on eCommerce business owners. Your Shopify product descriptions need to contain search phrases potential customers ask their Alexa-enabled devices or Google Assistant gadgets. Think about how you would ask a voice-activated device about your product and then integrate those types of queries into your product description strategy.


Connect through words

Descriptive words are essential for compelling product descriptions. Customers need to be able to experience your products via your descriptions; appeal to their senses of touch, smell, taste, and sight. If you are selling food-related products, describe them so customers will be drooling on their digital devices. If you are selling clothing, create product descriptions so irresistible that potential customers can almost feel themselves wrapped in your wares. When it comes to effective product description optimization, boring doesn't sell.


Social Proof

Social proof can work wonders when creating product descriptions. If your product is a top seller on Amazon, don't be afraid to say so. If an item is consistently the top-selling product in your online store, tout that fact in your product descriptions. Consumers will not only be intrigued to learn why others find your product so fantastic, but they'll also be encouraged to purchase just because others are so impressed with it.



The more effort you put into crafting your product descriptions, the higher your eCommerce ROI (return on investment) will be. It may take longer to create compelling product descriptions, but the survival of your online business depends on your wordsmith skills. Remember these tips, and you'll be surprised at how much better your eCommerce store performs against competitors.

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