Regular traffic is the lifeblood of any website, more specifically e-commerce sites. Unless you’re a social media genius or an e-retailer with deep pockets, improving your website’s ranking through organic methods should be your top priority.
Nothing is easy in this day and age. Even though, we’re eternally grateful to Shopify for making online store creation a cinch, successfully running a store is hard work. You’ve got the product line, customer support, and a million and one other things to think of.
Thankfully, Shopify again comes to our rescue with apps that help you make the website search engine ready and user-friendly. Here are the Top SEO and Optimization Apps on Shopify that you must make it your own.
Pricing: Free Forever & Paid ($20/month)
At times we become too obsessed with SEO that we invest an unimaginable amount of time and money to make the website 100% SEO-friendly. Sadly, not all SEO issues need our attention, time, and effort. How do you recognize issues that are worth fixing? The Shopify app – Plug in SEO – helps identify the problem areas.
The app is so darn easy to install, customize, and use. All you’ve to do is set up the app, choose your preferred language (the app has multilingual SEO feature), and let it run wild.
The Plugin SEO app is known for its straightforwardness. It scans the website and lists only the issues that need your attention. The app analyzes all the key areas of the website that influence the SEO performance.
Plug in SEO goes beyond listing the SEO problems. It also gives directions, code snippets, and suggestions to fix the SEO issues on the website. The app acts as your personal SEO expert, offering advice there and then.
Thinking of Plugin SEO another adjective comes to mind – compatible. It’s compatible with other apps, Shopify features, and themes that you might be using.
The app is interested in your e-commerce store’s success. The makers regularly update the app so that it stays in sync with the latest Google recommendations and SEO changes.
Finally, with Plugin SEO on your side, you can sleep peacefully every night. The app has its eyes on the website 24/7 so that you can relax and focus on more pressing matters. It performs regular SEO checks, analyzes site speed, content freshness, blog structure, headings, meta descriptions, page titles, and several other SEO signals, and sends you the report.
Pricing: 7-day free trial & Paid ($4.99/month)
Part of running a successful business is to delegate functions to talented individuals, usually humans, but in this case, it’s a Shopify app. Smart SEO app acts as your personal assistant, taking care of your website’s SEO needs.
So, what makes the Smart SEO app really smart?
No kidding; Smart SEO is really like a personal assistant. It can cut the time you spend on the website SEO by 80%. How? You don’t have to manually fill up the alt and meta tags for your e-commerce site. The app does it for you.
The metadata generated by the Smart SEO app is better than manually entered data. The app guarantees an increase in organic traffic by making the pages more search engine friendly.
In addition, you don’t have to market the website to search engines. To present a detailed picture of your website, in a format that the search engines understand, the Smart SEO app generates structured data in the JSON-LD format.
Generating and managing a sitemap is easy if you know how. But, try doing the same on Shopify. We know the answer; the good thing is your sitemap problem ends today. Using the Smart SEO app, in a matter of seconds, you can add or remove pages from the sitemap.
Another noteworthy aspect of the Smart SEO app is their customer service. Having a query or facing a problem? The makers of the app have a quick response team ready to troubleshoot any issue or clear your doubt with a satisfactory answer.
Pricing: 7-day free trial & Paid ($20/month)
Despite your best efforts, at times you might not know what’s ailing your website. A fresh pair of eyes might help you identify the SEO issues plaguing the Shopify store. You can rely on the SEO Manager app to check the website, identify the problem areas, present a true picture of your site’s SEO performance, offer suggestions, and also fix many of the errors.
Let’s find out what more the app can do:
‘Is there anything this app can’t do?’ – The actual words on my lips after going through the features of the SEO Manager app. This Shopify SEO app takes its job seriously. It covers all the basic SEO elements, including keyword suggestions, search analytics, metadata, SEO scan, Google result simulator, sitemap submission, and more.
It’s designed to help those who are new to website optimization to understand SEO and take steps to improve search engine ranking and boost organic traffic.
If you want Google and other search engines to understand your Shopify website, you need to speak their language. The SEO Manager app boosts your SEO effort by presenting the web page information in JSON-LD structured data – a format that search engines understand.
Next to the slow page loading issue, the biggest put off for any visitor is the 404 ‘page not found’ error. Broken links can break the consumer confidence on your e-store. The SEO Manager app scans the website for broken links and fixes them.
Pricing: One-time Charge ($69)
The JSON-LD for SEO app has a perfect 5-star rating on the Shopify App Store. This pretty much seals its position as one of the top SEO and optimization apps for your e-commerce website. The one-time charge might be one of the reasons for its popularity, but it’s not the only reason.
The reasons everyone is going gaga over JSON-LD for SEO app:
Most Shopify merchants want to give organic SEO a try before opting for paid marketing. This makes organic SEO a highly competitive area. You need a special app like JSON-LD for SEO to make your website stand out from the crowd.
The search engine giant Google, by far, has the best search algorithm to scan and rank billions of websites created every week. Although the search engine can gather data and information that are relevant to the consumers from your e-store; to stand out, you need to make yourself heard. JSON-LD for SEO enhances your site’s appeal by adding hundreds of JSON-LD data.
Since its introduction in December 2017, Google has taken a special interest in Rich Results. Well, to improve the organic rank of your Shopify store, it’s your responsibility to present the website information in Structured Data format. JSON-LD for SEO is the easiest, safest, and most cost-effective way to get Rich Results.
JSON-LD for SEO is the true ‘install and forget’ app. Once this Shopify SEO app is installed, your job is done. No matter the size or the number of pages in your e-retail site, the app will automatically add hundreds of code snippets at precise locations without your personal guidance or instructions.
Pricing: Free forever & Paid ($14.99/month & $24.99/month)
When you spend countless hours on your site, you tend to overlook things. SEO Doctor is basically another set of eyes waiting to indulge on your every move. Forget to update your alt-text? Check! Proper headers? Check! What about 404 errors? Check!
Let’s take a look as to why SEO Doctor would be a great investment for you, shall we?
This little app scans your whole website for any SEO related issues. That in itself is huge. Then you have the more technical stuff that this app does such as meta titles, headers, image alt-text, and 404 errors. No more guessing games when it comes to SEO for your Shopify store.
Understanding the language of search engines such as Google can be a daunting task, but no more with SEO Doctor. It takes the extra steps so that you don’t have to. It will test your site speed from within your Shopify store. Now you don’t even have to open up a new tab. By optimizing your sitemap and JSON-LD, your website will allow search engines to crawl and index your site, enabling you to rank better and faster.
There are hundreds of thousands of Shopify websites out there, how are you separating yourself from the rest? Given the sheer power of this app, you’d be doing yourself a disservice by not giving it a shot. Then again, who can’t afford free?
SEO is such an important part of e-commerce that you might be tempted to try every optimization app available on the Shopify store. It would be a great tragedy if you decide to do so.
After careful consideration, we’ve presented the cream of the crop, apps that are sure to make your life much, much easier. With these apps in the kitty, you don’t have to worry about SEO of your e-commerce website anymore.