My Calm Blanket presented us with the opportunity to take a modern looking website and create it into a space where people want to purchase comfortable blankets. The goal was only to use variants, not a collection page.
We opted to create a homepage that featured all the variants of the single product along with different options. We studied other blanket and linen retailers to discover how they successfully sell blankets through eCommerce.
Innovative ways to purchase
The homepage and product page feature a weight selector that highlights that there are different blanket weights for different body types. This allows the customer to select the right blanket.
We designed the weight selector options so that they were intuitive and easy to use on mobile devices.
Our experience with Parkfield was above our highest expectations. They were attentive, patient, helpful and professional throughout the entire experience from start to finish.
Founder of My Calm Blanket
This design was a simple, two-page website that leads people directly from the homepage to the product page without distraction or confusion.