Successful Migration from Magento to
Shopify for Luxury Jewelry Brand

Built with

Shopify Platform


Netaya, a leading online fine jeweler, wanted to migrate from Magento to Shopify Plus because of its cost-effective, user-friendly and fully hosted solution. Netaya tasked us with redesigning a sleek, easy-to-navigate, custom online store that evokes a sense of luxury.


We developed a visually engaging filter page template for Netaya's stud earrings. We created three tiers of stud categories with special consideration for color and clarity. This page features a simple, yet graceful UX that streamlines beautifully as a mobile option.

jewelry home page by Parkfield Commerce Home page built by Parkfield Commerce

Innovative ways to purchase

We created an innovative collection page that had not yet been done on Shopify to showcase three different collections to romanticize the different product tiers.

jewelry landing page
1541604220 netayaproduct

Mobile-first approach

Netaya wanted to provide a quick and easy checkout option, improve product presentation and user engagement. 

They wanted to see an increase in conversion rates on mobile since they currently have 51% of customers visiting the site on mobile devices.

mobile landing page 1541604225 netayaproductphone mobile landing page

“... They are one of the best firms I have had the pleasure of working with. They helped us flawlessly through our migration from Magento to Shopify."

1529778301 eric
Eric Hanna Director of eCommerce

Final Results

With the site now over one-year-old, it continues to be a key driver of Netaya’s major initiatives and promotions around the holiday season.

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