Razor-sharp D2C store lifts Proraso’s sales by 153%

Find out how we accelerated Proraso's sales by 153% through global expansion, D2C retail, and a strategy that appealed to professional barbers.

Role
Sitebuild D2C
Technology
Shopify, ReCharge, Privy
Industry
Health & Beauty
Top line results

+153%

Total Sales

+151%

Total Orders

The Brand

Proraso is a renowned men’s grooming brand, offering traditional Italian shaving products infused with modern innovation. The brand caters to a broad audience, from traditional wet shavers to modern men seeking luxurious grooming experiences.

The Challenge

Proraso aimed to penetrate new global markets with a fresh online retail approach. The brand needed an online store that stood out in the crowded shaving and grooming market.

Solution

A unique D2C store was developed, combining a masculine, vintage design with innovative features like “Find Your Formula” and “Complete the Shave.” This approach aimed to attract both new customers and professional barbers globally.

No items found.

Results

+153%

Total Sales

+151%

Total Orders

The new store led to a dramatic 153% increase in total sales and a 151% rise in total orders. The success of the store laid the foundation for new growth strategies, proving the effectiveness of a distinctive, customer-centric online approach in a competitive market​​.

What our client say

"Parkfield goes above and beyond, ensuring a flawless development experience and making themselves available for follow up adjustments until everything is perfect."

Daina Nadler
VP of Sales, Proraso

Let's grow!

"Their expertise and actionable recommendations have set us on a path to enhanced engagement and higher conversion rates."

Jonathan Elbaz Co-Founder, Baz Dental