Anne Cole’s fiery, no-holds-barred approach to business helped her build a powerful brand in the mid-twentieth century. Swimwear for any figure, the brand stood out in the 50’s and 60’s for it’s realistic, relatable approach to design. Growing, the company’s innovative swimsuits soon stocked the shelves of retailers worldwide, becoming a widely-recognized name in the industry. From the outside, it seemed the company could do no wrong.
However, fast forward to 2018 and the company was in a bit of a bind.
They were at the drawing board, trying to figure out how to relaunch the Anne Cole brand to today’s tech-savvy online shopper. Key to their strategy’s success would be their eCommerce store, one that would capitalize on existing brand equity, but still be chock-full of all the modern features that make today’s eCommerce stores so effective.