Just like quality tools are fundamental to a craft project, Excel Blades knew that a quality eCommerce partner would be critical to making their redesign a success. And that’s why they reached out to Parkfield. We saw immediately that the existing site would require far more than a fresh coat of paint, and so we set about doing what we do best… rebuilding the entire store from the ground up.
Since so many of Excel’s customers are artists and craftsmen, we strove for a design that would resonate with these creative individuals. Implementing interactive features at every turn, we put together a bespoke storefront that leads with colorful imagery, spotlighting not just the products, but the amazing things you can do with them.
Placing a new focus on the mobile user experience, we added mobile-friendly buttons that invite customers to shop by usage or type, and quickly differentiate between knives and blades. To provide all the information that buyers might need without cluttering the interface, we neatly tucked away product details, shipping, and care instructions within tappable tabs.
The improved layout makes it infinitely easier to find the tool you’re looking for. But if you still don’t want to browse, you can use the new visual blade selector. We designed this guided selling solution to help customers quickly identify the product they need based on appearance, ensuring a smooth user experience even if you don’t know the name of the blade you’re after. This isn’t something you’ll find in a pre-built Shopify template. It’s something highly-specific to Excel, their customers, and the way people shop for blades online.