With Parkfield’s help, Nolah have been able to fully transition to a D2C business model, leaving the frustrations of big-box retail behind them.
Was it the right call? Well, thanks to the redesigned webstore, Nolah are now consistently pulling upwards of $1M in monthly revenue, over ten times more than what they were previously making in wholesale!
Revenue aside, Nolah are loving the added level of control that D2C provides, both in the products they sell and how they promote them.
“Before, with big-box retailers, we were always reactive… whereas with D2C, we can proactively decide what products we want to sell. We can spec it out in the way that we want to sell. And we control exactly the materials, the margins, and the profits. That really puts us in a position where we can pull all the levers ourselves without being dependent on anybody else.”
According to Daniel, though, the biggest benefit of the project has been the peace of mind that comes from having such an experienced team in his corner. Since the initial engagement, the scope of the partnership has more than quadrupled, with Parkfield constantly finding new ways to boost CRO as Nolah’s needs evolve.
Nolah trusted us to make this project a success. And we’re so glad he did. Now, the brand can grow at its own speed, no longer restricted by overbearing big-box distributors. It was a smart play, and is working out to be a profitable move.
Are you ready to make that same move? Ready to build your own D2C store, and leave the wholesale distributors behind? We should chat.