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Andrew Sutton, Brand Development

“Amazing and talented group of people that were always around to help in any way! Will absolutely be using them again!”

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Etonic’s pedigree is a legend in US footwear manufacture and pioneered many footwear styles, and maybe most famous for their pioneering work in basketball high top sneakers and groundbreaking work in the evolution of golf shoes and running shoes. 

Etonic is making its way online as their partner company Castlewood Apparel is making a major move into eCommerce. Parkfield has been tasked with designing the online space of several of Castlewood’s Brands and we are proud of the work we have done with this household name.


This was going to be Etonic’s first dedicated eCommerce site selling footwear and apparel. The site had to look great function flawlessly and be easy to manage. This was going to be very much a test platform for future online ventures. It needed to be proof of concept yet represent a historic American brand coming online being a flagship for the icon.

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Created using Figma
Created using Figma
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We chose a modern design concept and style and created a site that would be heavily dependent on lifestyle images that would reflect and reinforce the clean uniform approach to product photography that Etonic had settled on. The template design is then easily able to be updated with new images that can reflect seasonal changes in apparel and activewear appropriate to what a user would expect to find for that time of year.


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