Kulani Kinis

Built with

1519235164 shopify 1

Alexander Babich, Co-Founder

"Greats guys to work with! We have worked with Parkfield a few times. They work with us and listen to what we want, meaning we always get the result that we want and works the best for us. Rich and Connor always get the work done on a timely basis and are always happy to take my calls, which I appreciate."

1522772319 kulani kini case study object 1519669223 kulani kinis case study homepage

Overview

Fast growing LA and Sydney-based swimwear brand, Kulani Kinis, launched in early 2015 and have taken the swimwear industry by storm, shipping to customers all over the world. They are stocked in major department stores including Century21™. Kulani Kinis approached Parkfield to improve their online presence, to develop their store in line with their branding.

Challenge

They were unhappy with their previous online store’s aesthetics, and its behavior on mobile devices. Most importantly, they felt it didn’t represent their brand. The biggest commercial challenge was the loss of potential international customers through poor messaging and the absence of purchase options for different currencies.

1519669176 kulani kinis mobile 1 1520527389 kulani kinis 6 1519669182 kulani kinis mobile 2 1519669198 kulani kinis 3
1519669244 kulani collections 1519669249 kulani product
1520364885 kulani kinis resize

Solution

We produced a stunning eCommerce store built on the Shopify platform. The design aspirations we captured emulated their brand. To combat the bounce rate from international shoppers we created a multi-site solution that would allow consumers from anywhere in the world to enter a website closest to their location. Each site has its own currency and local shipping options.