With the stakes raised, the team started looking for a Shopify answer to Swimsuits Direct’s problem. They needed something that would be instantly understandable to any of their customers. However, it also had to speak to first-time shoppers, people who typically snag their suits on other eCommerce stores.
Looking at the market, we came up with a bit of a cheeky idea.
As the market leader in online sales — not just swimsuits, but sales in general — Amazon is everyone’s brand to beat. They really understand the value of great UX, especially as it relates to ROI: make it easy to shop, and more people will.
To help Swimsuits Direct appeal to eCommerce shoppers that might typically get their ‘kinis from Amazon, we helped them source a Amazon-inspired theme, Empire. This would help us support their massive Magento-based product catalog, be dead simple to buy from, and would additionally allow us to:
- Implement a range of new apps, including Klavivo, Loox, and Four Sixty.
- Put new search filters into operation to help swimmers quickly find the swimsuits they need.
- Revamp the user experience (UX) with custom code where needed, ensuring the store would be enjoyable to use, purchase from, and come to.
At the same time, we took extra care to focus on the entirety of their funnel, helping them drive more traffic with an updated SEO strategy, more competitive store design/features, and ensuring they could quickly update the site in response to user feedback.
But perhaps more importantly, we worked hard to keep everyone working towards the number one goal— keep the store up, running, and selling swimsuits no matter how much traffic hits it. That was the original, number one issue the brand needed help with. Meaning that any suggestions from our creative team, engineers, or marketing folks would have to support this objective.
The team pulled a few all-nighters. The new store went live in just a month.
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