We’ve all been there: someone promises you the world, but fails to deliver. For Jerry Pair, that someone was their legacy website developer. They were expecting a feature-rich, cutting-edge solution that would enable them to showcase their evolving collection of luxury products. But sadly, what they got was a poorly-designed and inflexible Magento storefront.
Jerry Pair were unable to make their own changes to the site, instead being forced to rely on the developer who often took weeks or even months to push updates—and charged hefty fees to boot. In the modern era of online shopping, this backwards approach was crippling Jerry Pair’s potential.
Every day that the old website remained live meant lost sales and lost revenue. A change was due and there was no time to lose, but a run-of-the-mill website refresh wouldn’t be enough. Not only did Jerry Pair need a flexible and bespoke solution, they also needed a cost-effective way to enable filtering for an immense catalog of tens of thousands of fabrics, and a way to migrate more than 8,000 SKUs from the existing site without losing product information.