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Victor Barbone launches new site and goes global, increasing international sales by 153%

Project Overview

Role
Sitebuild D2C
Technology
Shopify, ReCharge, Privy
Industry
Curated Marketplace for Non Alcohol
Located
Company size
51 — 200 employees

Top line results

The Brand

Who Is Better Rhodes? We're a group of curious, confident people changing the narrative around alcohol. Our carefully curated marketplace makes it easy to discover non-alcoholic and alcohol-free options that not only taste great, but align with your wellness goals.

Challenge

Approach

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New our system needed to perform beyond internal documentation.

Challange

New our system needed to perform beyond internal documentation.

Approach

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In order to properly prototype, our code had to be built responsively and with purpose.

Challange

In order to properly prototype, our code had to be built responsively and with purpose.

Approach

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0
3
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Our system needed to perform beyond internal documentation.

Challange

Our system needed to perform beyond internal documentation.

Approach

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A delicate balance between purpose and product

We set out to create a central system that could not only serve as a shopping platform, but a brand initiative as well. In doing so, we were able to weave Patagonia’s passion and purpose right into each product story, and keep consumers engaged in the brand, even if they were just looking to shop. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Optimized for mobile

We always aim for an equally compelling experience on all screen sizes—but, in our partnership with Patagonia we made a point to prioritize our design system to be stunning and seamless across mobile devices. This ensured that our experience was extremely mobile friendly as much of our consumer base would be shopping and engaging with the brand and content from their phones. From every Footprint Chronicle story to each product detail page, the entire system can seamlessly flex between mobile and desktop.

The Solution

A cut above the rest

The delicate balance between product and purpose was the driving force behind our entire design system.

Focus, clarity, and simplicity became our guiding UX principles, which allowed us to help Patagonia tell compelling stories—while maintaining both emotional feeling and rational understanding. We set out to strip away any excess that did not support our larger goal of one, centralized digital experience.

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Optimized for mobile

We always aim for an equally compelling experience on all screen sizes—but, in our partnership with Patagonia we made a point to prioritize our design system to be stunning and seamless across mobile devices. This ensured that our experience was extremely mobile friendly as much of our consumer base would be shopping and engaging with the brand and content from their phones. From every Footprint Chronicle story to each product detail page, the entire system can seamlessly flex between mobile and desktop.

A design system as a product

To maintain the simplicity of our design, we needed a powerful filtration tool that could optimize a complex product catalog. The end result was a floating, contextually aware action button that becomes the most prominent prompt on any page. This responsive UX pattern is designed for approachability and progression, and successfully helps users browse.

Email Templates

To maintain the simplicity of our design, we needed a powerful filtration tool that could optimize a complex product catalog. The end result was a floating, contextually aware action button that becomes the most prominent prompt on any page. This responsive UX pattern is designed for approachability and progression, and successfully helps users browse.

The Results

Great design, innovative features, and sooooo many sales.

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We’ve helped perfect the website design Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

25%
Increase in mobile revenue
+153%
Total Sales
120%
Total Orders

Testimonial

Victor Barbone
Founder of Victor Barbone
"From their expertise in site and feature planning, through design, and project management, Parkfield are one of the best firms I have had the pleasure of working with."

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