Insights

Learn the latest eCommerce insights, tips, and strategies when it comes to all things D2C, apparel, omnichannel marketing, and customer experience.

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Customer Experience
9 Shopify Site Speed Fails You Need to Fix Before BFCM 2022
September 29, 2022
Email Marketing
10 Cool Things You Can Do With Klaviyo Right Now
September 23, 2022
5 Components Every Successful D2C Sales Ecosystem Needs
September 21, 2022
Marketing
How to Recession-Proof Your eCommerce Business
September 20, 2022
Marketing
Selling on BFCM: Time Tested Tips, Strategies, & Tactics You Can Use
September 19, 2022
Marketing
Migrating Your Point of Sale System to Shopify
July 22, 2022
Customer Experience
Why Everyone’s Talking About Social Commerce: Tips, Tricks, & Trends
June 21, 2022
Customer Experience
How Can You Personalize Your Customer Journey?
June 15, 2022
Email Marketing
8 Email Marketing Strategies to Turn Subscribers into Sales
May 13, 2022
Video Marketing
Why UGC Needs to Be Part of Your D2C Content Marketing‍
May 13, 2022
Shopify 2.0
Your Shopify 2.0 Questions Answered
May 6, 2022
Email Marketing
How to Setup Klaviyo with Shopify for Data-Driven Customer Outreach
April 26, 2022
Conversion Rate Optimization
Landing Page Design: 9 Conversion-Driven Design Elements You Need to Know
April 26, 2022
Shopify 2.0
Migrating to Shopify 2.0: Your Quick and Easy Guide
April 20, 2022
eCommerce
11 Steps to Building a Successful D2C Brand in 2022
April 15, 2022
eCommerce
6 SEO Strategies to Grow Your eCommerce Store
April 5, 2022
Conversion Rate Optimization
4 Fixes For Low Conversion Rates on Your Shopify Store
April 1, 2022
Shopify 2.0
The 3 Best Themes For Shopify Storefront 2.0
March 23, 2022
Shopify 2.0
The Definitive Guide to Shopify 2.0
March 17, 2022
eCommerce
Why D2C brands can't rely on Amazon over the long term
October 21, 2021
Conversion Rate Optimization
39 ways to improve conversion rates on your eCommerce product pages
October 12, 2021
Marketing
How to Use Reviews to Collect Zero-Party Data During BF/CM
October 7, 2021
eCommerce
Keep Your Store Running During BF/CM: 5 Strategies
October 5, 2021
Marketing
Quick and dirty guide to Instagram Shopping
September 30, 2021
eCommerce
3 things D2C brands can NOT overlook before Q4
September 28, 2021
eCommerce
Improve your product pages; steal ideas from these 3 brands.
September 23, 2021
eCommerce
5 reasons to start offering gift cards today.
September 21, 2021
eCommerce
How to plan for Q4 shipping challenges.
September 16, 2021
eCommerce
How Wüfers increased CLTV by over 26% by focusing on CX.
September 2, 2021
eCommerce
6 easy ways to surprise and delight your top customers.
August 26, 2021
Marketing
Navigating Instagram's (slightly scary) pivot to video
August 19, 2021
Marketing
How to “flip your funnel” and future-proof your D2C brand.
August 12, 2021
Industry News
Building an eCommerce brand in the age of privacy
August 5, 2021
Announcements
Shopify Commission Changes Mean More Revenue for App Developers
July 6, 2021
Announcements
Learn from the Best in the eCommerce Business at D2C-CPG Summit 2021
June 21, 2021
eCommerce
How To Decide Which Position To Hire For Next
May 27, 2021
Marketing
Micro vs Macro Influencers - Who Brings in the Biggest Wins?
May 19, 2021
eCommerce
When Should I Hire? A Guide For Growing D2C Brands
May 19, 2021
eCommerce
Why Having an eCommerce Business Assessment is Vital to Your Business Growth
May 18, 2021
Industry News
Pinterest Releases New Features To Help Shopify Merchants Sell More
May 12, 2021
eCommerce
Top 9 D2C Drink Brands for Inspiration
May 11, 2021
Marketing
How To Write A Content Brief That Attracts And Excites Influencers
May 6, 2021
Marketing
"I Grew a TikTok Community from Zero to 10K in 6 Weeks. Here’s What I Learned."
April 22, 2021
Marketing
Is Your Influencer Marketing Strategy Working? 3 Tips To Make Sure
April 22, 2021
Industry News
What D2C Brands Need To Know About Apple’s Latest ios14.5 Update
April 21, 2021
eCommerce
Benefits of Digital Marketing for Small Businesses l Parkfield Commerce
April 6, 2021
Marketing
What Is PPC Campaign Management?
April 6, 2021
Marketing
Why Should I Hire a Digital Marketing Agency?
April 6, 2021
eCommerce
Yes, it's time to STOP focusing on sales. Here's why…
February 25, 2021
eCommerce
How to Maximize Customer Retention & Get New Customers on Valentine’s Day
February 11, 2021
eCommerce
How to Turn New Customers from 2020 into Repeat Customers in 2021
January 22, 2021
eCommerce
12 Must Have Shopify Apps for 2021
January 21, 2021
eCommerce
How to Combine Holiday Promotion Customer Retention with Loyalty Marketing in Order to Grow Engagement & Incentivize Repeat Purchases in 2021
January 19, 2021
Announcements
Parkfield Commerce Named Top Agency for 2021
December 4, 2020
eCommerce
Don't Blow Your Budget! 10 Ways to Get Paid Media Right This Year
November 19, 2020
eCommerce
SMS, Facebook Messenger & More: 10 High-Converting Templates for BFCM
November 18, 2020
eCommerce
Get Out of the Back Office and Grow Your Sales this Black Friday with Process Automation
November 13, 2020
eCommerce
5 Ways to Use Customer Reviews to Crush Your Holiday Sales Targets
November 10, 2020
eCommerce
Boost Holiday Sales by 25% With Exceptional Customer Support
November 6, 2020
eCommerce
10 Musts for Maximum Conversions During Black Friday and Cyber Monday
November 3, 2020
eCommerce
3 Winning Email Templates To Smash Your BFCM Sales Goals
November 3, 2020
eCommerce
Multiply Your Subscriber List By 700% With These 6 Conversion Tricks
October 29, 2020
eCommerce
12 Must Have Shopify Apps for 2020
October 6, 2020
Industry News
Walmart Joins Forces With Shopify to Expand Its Marketplace
October 6, 2020
eCommerce
What's Your Shopify's Conversion Rate? (4 Steps to Maximize CRO)
October 6, 2020
Announcements
Parkfield Commerce Delivers. Just Ask Clutch
October 6, 2020
Industry News
The end of life for Magento 1 is approaching. Are you prepared?
October 6, 2020
eCommerce
Replatforming Guide
October 6, 2020
eCommerce
Tasks To Improve Your Search Engine Optimization During The Slow Down
October 6, 2020
eCommerce
5 New Shopify Merchant Features for Spring 2020
October 6, 2020
eCommerce
How To Maximize Your PPC Performance During The Coronavirus
October 6, 2020
eCommerce
How Shopify Can Reshape Your Business (5+ Noteworthy Ideas)
October 6, 2020
eCommerce
Is the future of eCommerce 3D products? Shopify thinks so.
October 6, 2020
How to Write Compelling eCommerce Product Descriptions
October 6, 2020
How the Internet Has Changed the Beauty Industry
October 6, 2020
eCommerce
6 Search Tips for 2020 from the Top SEO Experts
October 6, 2020
Industry News
2017 Canada eCommerce Market - Facts, Key Stats and Information
October 6, 2020
eCommerce
Shopify Updates July 2020: The Complete List
October 6, 2020
eCommerce
Shopify POS Update: How Brands Can Adapt to the Future of Retail
October 6, 2020
eCommerce
Top Review Apps for BigCommerce and Shopify
October 6, 2020
eCommerce
10 Tips to Win With eCommerce During Black Friday Cyber Monday 2020
October 6, 2020
eCommerce
Volusion Vs. Shopify: Should I Switch Platforms?
October 6, 2020
eCommerce
Running a Successful Ecommerce Business - Success in eCommerce
October 6, 2020
eCommerce
Leverage Returns To Increase Sales And Brand Loyalty
October 6, 2020
eCommerce
9 Transactional Emails Your Brand Needs To Be Sending
October 6, 2020
Announcements
Webinar June 11, 2020: Master Your Metrics
October 6, 2020
eCommerce
5+ Shopify Customer Retention Strategies for Your eCommerce Business
October 6, 2020
eCommerce
Ria's Observations from Search Engine Journal's 2020 eSummit
October 6, 2020
eCommerce
Omniconvert Launches Reveal to Boost Your Customer Lifetime Value
October 6, 2020
Top 5 Ultimate SEO and Optimization Apps for Shopify
October 6, 2020
eCommerce
SMS for eCommerce: Everything You Need To Know
October 6, 2020
eCommerce
5 Key Takeaways From Shopify Reunite 2020
October 6, 2020
eCommerce
3 Top Branding Tips to Boost Your Online Sales
October 6, 2020
eCommerce
Market Demand & Benefits of eCommerce
October 6, 2020
eCommerce
Want to find out the most important thing we learned about in eCommerce during 2019?
October 6, 2020
eCommerce
Selling Online During The Holidays 2018 (7 Ways to Boost Sales)
October 6, 2020
eCommerce
5 Components to Mastering eCommerce Shipping & Fulfillment
October 6, 2020
Industry News
Facebook Shops: An Exciting New Sales Channel For Online Merchants
October 6, 2020
Strategic Email Marketing Tactics For Shopify (20+ eCommerce Tips)
October 6, 2020
eCommerce
How Brand Development Affects eCommerce Conversions
October 6, 2020

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