Proraso is a renowned men’s grooming brand, offering traditional Italian shaving products infused with modern innovation. The brand caters to a broad audience, from traditional wet shavers to modern men seeking luxurious grooming experiences.
Proraso aimed to penetrate new global markets with a fresh online retail approach. The brand needed an online store that stood out in the crowded shaving and grooming market.
A unique D2C store was developed, combining a masculine, vintage design with innovative features like “Find Your Formula” and “Complete the Shave.” This approach aimed to attract both new customers and professional barbers globally.
The new store led to a dramatic 153% increase in total sales and a 151% rise in total orders. The success of the store laid the foundation for new growth strategies, proving the effectiveness of a distinctive, customer-centric online approach in a competitive market.