Anne Cole is a legendary swimwear brand with a history as interesting and storied as its namesake founder. Anne Cole was a fiery, shrewd businesswoman who forever changed the male-dominated swimwear industry with her flattering designs and relatable wit. As she was frequently known to say, “Come and talk to me about your figure problems. If you donʼt have any, letʼs talk about mine.”
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We set out to create a central system that could not only serve as a shopping platform, but a brand initiative as well. In doing so, we were able to weave Patagonia’s passion and purpose right into each product story, and keep consumers engaged in the brand, even if they were just looking to shop. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
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We always aim for an equally compelling experience on all screen sizes—but, in our partnership with Patagonia we made a point to prioritize our design system to be stunning and seamless across mobile devices. This ensured that our experience was extremely mobile friendly as much of our consumer base would be shopping and engaging with the brand and content from their phones. From every Footprint Chronicle story to each product detail page, the entire system can seamlessly flex between mobile and desktop.
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Focus, clarity, and simplicity became our guiding UX principles, which allowed us to help Patagonia tell compelling stories—while maintaining both emotional feeling and rational understanding. We set out to strip away any excess that did not support our larger goal of one, centralized digital experience.
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We always aim for an equally compelling experience on all screen sizes—but, in our partnership with Patagonia we made a point to prioritize our design system to be stunning and seamless across mobile devices. This ensured that our experience was extremely mobile friendly as much of our consumer base would be shopping and engaging with the brand and content from their phones. From every Footprint Chronicle story to each product detail page, the entire system can seamlessly flex between mobile and desktop.
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To maintain the simplicity of our design, we needed a powerful filtration tool that could optimize a complex product catalog. The end result was a floating, contextually aware action button that becomes the most prominent prompt on any page. This responsive UX pattern is designed for approachability and progression, and successfully helps users browse.
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To maintain the simplicity of our design, we needed a powerful filtration tool that could optimize a complex product catalog. The end result was a floating, contextually aware action button that becomes the most prominent prompt on any page. This responsive UX pattern is designed for approachability and progression, and successfully helps users browse.
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We’ve helped perfect the website design Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
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Let's create remarkable results together
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