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Anne Cole launches new site and goes global, increasing international sales by 153%

Project Overview

Role
Sitebuild B2C
Technology
Shopify, Loop, Giogias, Easysize, Klaviyo, Bazaarvoice
Industry
Anne Cole is a legendary swimwear brand with a history as interesting and storied as its namesake founder
Located
Company size
51 — 200 employees

Top line results

25%
Increase in mobile revenue
+153%
Total Sales

The Brand

Anne Cole is a legendary swimwear brand with a history as interesting and storied as its namesake founder. Anne Cole was a fiery, shrewd businesswoman who forever changed the male-dominated swimwear industry with her flattering designs and relatable wit. As she was frequently known to say, “Come and talk to me about your figure problems. If you donʼt have any, letʼs talk about mine.”

Challenge

Approach

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Our system needed to perform beyond internal documentation.

Challange

Our system needed to perform beyond internal documentation.

Approach

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2
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In order to properly prototype, our code had to be built responsively and with purpose.

Challange

In order to properly prototype, our code had to be built responsively and with purpose.

Approach

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A delicate balance between purpose and product

We set out to create a central system that could not only serve as a shopping platform, but a brand initiative as well. In doing so, we were able to weave Patagonia’s passion and purpose right into each product story, and keep consumers engaged in the brand, even if they were just looking to shop. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Optimized for mobile

We always aim for an equally compelling experience on all screen sizes—but, in our partnership with Patagonia we made a point to prioritize our design system to be stunning and seamless across mobile devices. This ensured that our experience was extremely mobile friendly as much of our consumer base would be shopping and engaging with the brand and content from their phones. From every Footprint Chronicle story to each product detail page, the entire system can seamlessly flex between mobile and desktop.

The Solution

A cut above the rest

The delicate balance between product and purpose was the driving force behind our entire design system.

Focus, clarity, and simplicity became our guiding UX principles, which allowed us to help Patagonia tell compelling stories—while maintaining both emotional feeling and rational understanding. We set out to strip away any excess that did not support our larger goal of one, centralized digital experience.

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Optimized for mobile

We always aim for an equally compelling experience on all screen sizes—but, in our partnership with Patagonia we made a point to prioritize our design system to be stunning and seamless across mobile devices. This ensured that our experience was extremely mobile friendly as much of our consumer base would be shopping and engaging with the brand and content from their phones. From every Footprint Chronicle story to each product detail page, the entire system can seamlessly flex between mobile and desktop.

Gather with the right wine community and club

To maintain the simplicity of our design, we needed a powerful filtration tool that could optimize a complex product catalog. The end result was a floating, contextually aware action button that becomes the most prominent prompt on any page. This responsive UX pattern is designed for approachability and progression, and successfully helps users browse.

Product Filtration

To maintain the simplicity of our design, we needed a powerful filtration tool that could optimize a complex product catalog. The end result was a floating, contextually aware action button that becomes the most prominent prompt on any page. This responsive UX pattern is designed for approachability and progression, and successfully helps users browse.

The Results

Great design, innovative features, and sooooo many sales.

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We’ve helped perfect the website design Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

25%
Increase in mobile revenue
+153%
Total Sales
120%
Total Orders

Testimonial

Robert Godley
Founder of Anne Cole
"From their expertise in site and feature planning, through design, and project management, Parkfield are one of the best firms I have had the pleasure of working with."

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