Excel Blades, a family-owned brand, specializes in high-quality blades for crafts and professions. Recognizing the rising demand for direct-to-consumer sales, especially during the pandemic, they revamped their eCommerce platform to make it more user-friendly.
This change demonstrates their commitment to evolving customer needs.
Excel Blades, facing changing consumer expectations and increased direct-to-consumer demand, especially during the COVID-19 pandemic, needed to upgrade its eCommerce platform.
The challenge was to create an online presence that was easy to search, use, and purchase from, aligning with today’s customer expectations.
A complete overhaul of their website was undertaken by Parkfield Commerce. This extensive rebuild focused on enhancing searchability, creating an engaging design to attract artists and craftsmen, and developing a mobile-friendly user experience.
The goal was to craft an online presence that accurately reflected the quality of Excel Blades’ products and appealed to its creative customer base.
The website transformation led to a significant 57% increase in revenue and a 49% lift in total orders. These improvements manifested as a direct result of the site being more navigable and appealing, which in turn encouraged more purchases and engagement from customers.
The redesign effectively positioned Excel Blades as a standout choice for precision tools in a market full of undistinguished competitors.