Swimsuits Direct, renowned for its diverse swimwear collection, caters to various preferences and body types. With a catalog featuring prominent designers, the brand focuses on quality and variety.
Their commitment to enhancing the online shopping experience reflects their dedication to customer satisfaction, which has solidified their market presence.
Swimsuits Direct faced significant operational challenges, including inconsistent store performance, frequent crashes, and a lack of clear support direction.
These issues hampered their ability to cope with their accelerated growth and to effectively convert high website traffic into paying customers.
The solution was a strategic overhaul of their online presence. Parkfield Commerce conducted a thorough site audit and decided to implement an Amazon-inspired theme, "Empire," to revitalize the user experience.
This choice allowed for direct support of Swimsuits Direct's Magento-based product catalog, enhanced user experience through custom coding, and the addition of new applications and search filters to improve the shopping journey.
The results were transformative. Storefront sales skyrocketed by 112%, and the average order volume increased by 165%. The bounce rate decreased by 3.5%, indicating that customers were more engaged and less likely to leave the site due to performance issues.
This remarkable turnaround was achieved in less than a month, showcasing the effectiveness of the new Shopify Plus store.