Digital retail giants like Walmart and Apple set the gold standard for site user experience with one strategy - CRO.Conversion Rate Optimization (CRO) is one of the corner stones of digital marketing. It’s the strategic process of implementing changes to your online store that will increase the proportion of visitors who convert into customers.You should be passionate about CRO because it increases the effectiveness of every other marketing and advertising channel you’re using. Think about it - increasing your site’s conversion rate by even a small percentage has a significant payout.For example, if your site gets 10k users per month and has a conversion rate of 2%, you’d have 200 transactions take place. At an average order value of $150, that’s $30k in revenue per month. If that conversion rate goes up just by 0.5%, that’s another $7.5k per month of revenue.CRO achieves improvement by capitalizing on the traffic your site currently receives. Changes are made based on how users interact with the site. But the best part is that every change is tested through A/B testing, which means the things that perform best stay on the site. Until we find a way to improve upon it, that is.These tactics have a dramatic impact. Here’s an example from our portfolio. A leading supplier of household cleaning solutions contracted us to implement CRO on their online store. Take a look at the numbers before and after we began:

In three months, we were able to raise their conversion rate by just under one percentage point. This translated to a 42% increase of new revenue.If you’re looking to improve your bottom line (and who isn’t these days), I'd love to talk with you about how CRO can get you there. You can contact me by calling 855-233-2372 or by filling out the form on our contact page.