eCommerce

How to Maximize Customer Retention & Get New Customers on Valentine’s Day

February 11, 2021
 by 
Richard Emanuel
 • 
3
 min to read

As the first major e-commerce holiday of the year, Valentine’s Day is the perfect opportunity to get a head start on your conversion optimization and customer retention strategies.

To give you a head start, here are our top 5 tips to quickly set your shop up for Valentine’s Day success so you can reap the rewards now and throughout the rest of the year.

How to Make Your Customers Fall in Love AND Stay in Love

#1 Plan promotions early and keep them going until the last minute

With people spending most of January recovering from the Christmas season’s festivities and going all-in on their New Year’s resolutions, many tend to forget about Valentine’s Day. Help your customers buy gifts in a timely manner by sending reminders early and keeping promotions going until the last minute. It’s also a good idea to implement both early-bird and post-Valentine’s promos to help maximize your revenue and prepare your shop for maximum conversions.

Go beyond traditional CRO - optimize for customers instead of sales

#2 Create a personalized gift guide

One way to make the Valentine’s Day shopping experience as frictionless as possible for your customers is to create a personalized gift guide. Look into your existing customers’ past purchases and buying behavior and curate gift suggestions that are relevant to them. This makes the buying process seamless, while also encouraging larger purchases.

One quick tip here to maximize your customer engagement is to guide your shop visitors with a quick and fun quiz and then giving them gift suggestions based on their answers.

#3 Create a sale with one for you, one for them

Love is a give and take, and what better way to encourage healthy relationships than with a one-for-you, one-for-them promotion? Spread the love and help your customers show their generosity and thoughtfulness by offering two gifts for the price of one. Everyone loves a good sale, especially during key e-commerce events like Valentine’s Day, and it also helps you increase your order value and win brand loyalty.

#4 Play all sides!

While Valentine’s Day traditionally celebrates romantic love, not all of your customers are happily coupled up. Help everyone enjoy this holiday in their own way by playing all sides.

Go all-in on romantic love - dress up your online storefront and highlight your most romantic, cutest, and sexiest products. But don’t forget about your single customers - help them to celebrate Valentine's and Singles Awareness Day as well with gift ideas for their friends and themselves. 

#5 Combine your promotions with loyalty tactics

Valentine’s Day promotions work best when combined with loyalty tactics through multiple channels. Use email marketing to reactivate inactive customers or thank your VIP customers with invites to exclusive Valentine’s Day promos and discounts. Welcome new customers and make them feel special with promotional offers and custom content. Throw a virtual themed event to connect with old and new customers and let them interact with a like-minded community. 

Ready to optimize your shop and boost customer loyalty in time for Valentine’s Day?

Richard Emanuel
Rich, the CEO of Parkfield, is a direct marketing pro with a decade of experience helping companies build, grow, and re-imagine their businesses. Rich focuses on using data and technology to create marketing solutions that capitalize on business opportunities and drive growth.
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