Did you know 41% of an eCommerce store’s sales come from only 8% of its customers? Merchants are so obsessed with landing new customers that they forget one crucial thing — keeping their current customers happy.
The best customers are the ones who are repeatedly going to come back to your store for more. An effective way to achieve this is to identify how your most loyal customers are and nurture them properly in the sales funnel.
That’s where Omniconvert’s new Reveal Shopify app comes in.
What is Omniconvert?
Omniconvert is a conversion rate optimization (CRO) software that helps merchants better understand their customers. Some of its best features include A/B testing, segmentation, and customer surveys.
They just released an exciting new app called Reveal, which is going to help Shopify merchants personalize each of their customer interactions. The customer-centric app makes it possible to engage your most loyal customers for the best results.
“eCommerce companies can’t ignore customer experience anymore,” says Valentin Radu, CEO at Omniconvert. “In such a competitive world, where giants like Amazon are becoming more and more dominant, offering an incredibly diversified range of products, the best chance for Shopify Merchants is to become customer-centric.”
Let’s dive into how Reveal will take your sales to new heights:
Identify Your Best Customers
One of the keys to eCommerce success is to be able to strengthen your relationship with loyal customers. However, this is a challenging task if you don’t know how to identify them.
Reveal takes the guesswork out of finding your best customers. You’ll gain various insights on your most loyal base, such as:
- What leads them to make a purchase
- The type of products they buy
- What makes them stop coming back to your store
The app also comes with RFM segmentation, which assigns a score on each customer based on their Recency, Frequency, and Monetary values. It will help you create personalized ads and emails during their buying journey.
Gain Valuable Feedback From Customers
Listening to customers is vital to improving your store’s online experience. It helps you find better ways to improve your website and drive more engagement from customers.
“Putting the customer first means caring,” continues Radu. “Caring about the customer means shifting the attention away from what you get as a company, to what the customer gets as a sentient being. Emotions & experiences are the long-ignored causes of growth.”
Thanks to Net Promoter Score Monitoring, REVEAL measures how satisfied your customers are with your products and shop. You’ll be able to use the feedback to improve your store.
Reveal comes with an easy-to-use dashboard with all the data you need to understand your customers. You’ll gain access to valuable metrics such as:
- NPS Score
- CLTV (Customer Lifetime Value)
- Cohort Analysis
- Average Retention Rates
Get Started With REVEAL Today
Reveal is currently available for merchants and is free to install for your store. It can also integrate with some of your favorite platforms such as Sengrid, Klaviyo, and Google Analytics. To learn more, feel free to check out Omniconvert’s YouTube video below on their new app:
Shopify’s large collection of apps are one of the reasons to migrate your store to its platform. If you’re looking to make the switch, feel free to schedule a free consultation with us today.