eCommerce

Running a Successful Ecommerce Business - Success in eCommerce

October 6, 2020
 by 
Richard Emanuel
 • 
3
 min to read

Ecommerce is the fastest growing industry in the world and continues to be. In 2015, online sales in U.S were $349.25 billion and grew to impressive 14% amounting to $399.53 in 2016. This year, according to forecasts the online sales in U.S are expected to reach $459.07 billion and grow to $529.76 billion in 2018 showing a growth of +15.4%. But there are certain considerations. If you want your business to grow and run successfully, here are some tried and tested techniques to run a successful eCommerce business:

Patience:

The biggest mistake of unsuccessful eCommerce entrepreneurs is that they rush the launch of their website. You cannot mess this up because you get only one chance. Do not rush your site’s launch unless you are done with SEO, content marketing, social media etc.

Focus on User:

Customers are your assets. The biggest disadvantage of eCommerce business is that customers cannot touch, feel or see the product themselves. Creating a responsive website enables you to have a user-friendly website which leads to a positive customer experience on mobile and desktop devices. You could compensate them by offering suitable prices, free shipping and some discount deals once in a while and simple checkout process.

Testing Everything:

You should invest both in testing and analytics when you launch your eCommerce business as well as during and after the launch as well. You need to get into the head of the customer to know what’s working or not.

Use Social Media:

Marketing trends have changed and now social media marketing is all the range. With social media, you get a deep insight into the lives, purchasing behavior of the customer. It is now the heartbeat of business and it is wise to stay involved with your social media marketing team.

The Right Software:

Software is something that needs to be checked, addressed and evaluated at regular intervals. It is necessary for the smooth running of all operations. Factors such as scalability, usability, security concerns combined with other effective marketing tools have to be considered so you know about the software. Research and identify the one that is the most suitable for your needs and requirements.

Customers – Brand Ambassadors:

Word of mouth travels fast. There is no match for a wonderful and warm satisfied customer to add credibility and trust to your business. You need to share, collect testimonials and reviews on regular basis. See that the process is simple and easy to compile for you.

Locate your Customers:

You do business for people so you should know where they are and figure out a way to market your product services to them. This is very important for a business. Some tend to overlook this factor which you should not.

Easy Checkout Process:

If you want to sell your product and boost your business, you need to make sure that your visitors/customers are not getting irritated or frustrated due to a difficult checkout process. They might leave their carts there and shop from somewhere else. Make sure that the check-out counter is simple and easy to use. If you want to set foot in the eCommerce industry and want to open your own online store, we can help you. For any queries or information to open your online store, contact us on +1-516-997-5555 or email us at experts@weareparkfield.com.

Richard Emanuel
Rich, the CEO of Parkfield, is a direct marketing pro with a decade of experience helping companies build, grow, and re-imagine their businesses. Rich focuses on using data and technology to create marketing solutions that capitalize on business opportunities and drive growth.
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