eCommerce

Shopify POS Update: How Brands Can Adapt to the Future of Retail

October 6, 2020
 by 
Thierry Diallo
 • 
4
 min to read

Times have been rough for many businesses in the world.

The coronavirus pandemic of 2020 has shaken the economy like never before. Lifestyles changed, countries closed their borders, and some businesses had to shut down.

With the pandemic also came a drastic change in consumer behavior. There’s a stronger demand for omnichannel commerce, and stores have had to change how they do business altogether.

It’s why Shopify launched an update of their POS app to help clients navigate these tough times.

What is Shopify POS?

Shopify is one of the top eCommerce platforms out there for brands. What many people don’t know, however, is that the company also helps merchants make more sales in-store with their Shopify POS app.

Shopify POS syncs your eCommerce store and tracks all your customers’ online and in-store orders from one place. Your business will be able to sell its products in-person from anywhere.

In other words, it’s like getting the best of both worlds.

Let’s discover how the Shopify POS update will help manage your store more efficiently during this crisis:

Adapt to COVID-19 With Improved Customer Service

The COVID-19 pandemic comes with new challenges on how stores should manage their retail presence. There are new social distancing rules to follow, and meeting the customer’s needs is trickier than before.

The new Shopify POS update comes with a “curbside pickup” feature for in-store orders. Here’s how it works:

From the POS app admin, you can configure curbside pickup in front of your store. Buyers will be able to pick up their ordered items without violating social distancing rules.

It’s a practical way to adapt to the current situation and make sure your products get in the hands of your customers.

Advanced Reporting to Track Your Store’s Performance

Easy Interface

In these unpredictable times, it’s vital to be able to measure your store’s performance precisely. With the new Shopify POS update, you’ll gain precise insights on your store, such as:

  • Average daily sales
  • Average order value
  • Current trends
  • Your best customers
  • And more!

Increase Sales With Enhanced Customer Personalization

Personalization is key to delivering a powerful user experience. It allows you to better target and segment customers based on their needs, which boosts sales for your store.

With the new POS app, profiles get created each time a customer checks out online or in-store. The more they engage with your brand, the more data it collects.

With this new information, you can target customers with relevant marketing campaigns to make them come back to your store for more.

Improved Staff Management

As your business grows, it’s vital to be able to protect sensitive information on your store. You don’t want your data to land in the hands of just anyone.

What’s new about the POS mobile app is its ability to define staff roles and permissions. Your store will be able to determine which information specific members on your team have access to.

You won’t have to worry about security or data breaches ever again.

The Shopify POS app’s search engine has also been updated to make it easy for your staff to find items, customers, and orders from one dashboard. For more relevant results, the search feature filters everything by category.

Ship to Customers From Different Locations

Lack of stock inventory can result in countless lost sales. While it may not be possible to eliminate stockout completely, The POS update will make it easier for you to mitigate it.

The new Shopify POS app comes with a ship to customer feature, so you can sell from any store or warehouse where you stock your products. Carrier shipping rates get automatically calculated during checkout to save you time.

Try the New Shopify POS App for Free Until October 31, 2020

To help businesses grow during the COVID-19 pandemic, Shopify is offering their POS app for free until October 31, 2020. Once the trial is over, Shopify POS will cost you around $89 per month.

Adapt Your Shopify Store to the New Business Normal Today

Ecommerce is constantly changing each year, and your success depends on being able to adapt. We might live in unprecedented times, but apps like Shopify POS will help your store push through and come back stronger than before.

At Parkfield, we’re providing brands with all the technology and tactics they need  for success during this crisis. Click here to schedule a consultation today and learn more about our services!


Thierry Diallo
Thierry is a freelance writer who's obsessed with eComm and digital marketing. He likes to play piano and binge watch Robert De Niro movies.
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