Webinar June 11, 2020: Master Your Metrics

October 6, 2020
Richard Emanuel
 min to read

What KPIs should eCommerce merchants be measuring?

Which metrics actually impact business versus just making us feel good?

How do we keep a handle on a growing volume of data as our business grows?

We’ll answer these questions and more in a free webinar Thursday, June 11 at 2 p.m. EST.

Data is the heart and soul of everything we do. We’re passionate about helping eCommerce companies use it to create meaningful brand experiences and convert more shoppers into buyers. We’re on a continuous mission to discover the best tools on earth for uncovering and analyzing data, and we’ll share some of our key findings with you in this online event.

Who should attend?

This webinar will be useful to anyone who sells a product online. But more specifically, we’ll be speaking to the concerns of small- and medium- sized businesses who are established in their fields and looking to take their reach and revenue to the next level.

To get the most from this webinar, you should already be gathering data on customer behavior and have an idea of some of your core metrics. Store owners, chief marketing officers, retail managers and eCommerce managers will find the content particularly relevant.

What can I expect to learn?

Most people in eCommerce understand that data is a good thing. But as your business grows, it’s easy to get caught in a spiderweb of numbers, some of which don’t provide a whole lot of meaning from a business intelligence standpoint.

This webinar will help you:

  • Identify the most important metrics at every level, from basic to advanced
  • Differentiate business-focused metrics like lifetime value, order lapse point and ratio of new to existing users from vanity metrics that don’t actually tell us much
  • Discover new tools for collecting, analyzing and managing data
  • Get ideas for translating data into actionable strategies for growing your business

How do I register?

Registration is limited, so register for free now to reserve your seat!

Richard Emanuel
Rich, the CEO of Parkfield, is a direct marketing pro with a decade of experience helping companies build, grow, and re-imagine their businesses. Rich focuses on using data and technology to create marketing solutions that capitalize on business opportunities and drive growth.
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