Two decades ago, with just $2000 dollars in startup capital, John Heilmann & Tim DiSalvo teamed up to finally create the furniture brand they had always dreamed of. Sustainable, ethical furniture that won’t bankrupt you, but that still looks and feels like a premium product.
From the beginning, they knew they had to absolutely nail the branding. They weren’t just selling furniture, they were selling an experience. A chance to be part of a real movement in home furnishings. An opportunity for customers to upgrade from the same IKEA furniture that they (and let’s be honest, most people) can’t help but default to everytime they go shopping for home furnishings.
Homenature was a breath of fresh air. Their new website needed to reflect that.