Walmart Partners up With Shopify to Expand its Marketplace

Shopify came out with some major news last month. The company decided to partner with Walmart as part of a plan to expand the retailer’s online marketplace. Over 1,200 new Shopify stores will integrate their online platform.

Thanks to the move, Shopify’s shares increased by 8.4% to $805.47 in the stock market. The collaboration has been in the works for years, but it’s only during the COVID-19 pandemic that Shopify made it happen.

You may wonder what the partnership means for your Shopify store. The deal will give you access to the 120 million customers that visit Walmart’s website each month. With more reach, you’ll win more sales.

For more details, check out our blog about the partnership.

Shopify Plus Gets a New Look

Shopify has updated their admin for their Plus plan to help merchants better manage their store. Here are what the updates consist of:

Manage all of your staff across all your stores from one platform
The possibility to create a new store within 10 seconds
Automated repetitive tasks with workflows to save you time
An overview of your business with key business metrics

Storefront Signage Maker

With Storefront Signage Maker, you can let customers know where they can shop online with a retail storefront sign. You’ll be able to inform customers of updated business hours, curbside pickup information, and more.

Merchants get access to a variety of storefront templates to choose from. When your store is closed, you can use shop signage to drive traffic to your online store.

It’s an excellent opportunity to turn window browsers into online consumers.

SMS Support Is Now Available in Shopify Chat

Omnichannel marketing is becoming essential in eCommerce. For the best results, you must be able to combine different channels to reach customers wherever they are.

Instead of waiting for a response on the chat, users can choose to get a reply via SMS. It makes it possible to respond to a question even if a customer left your store. If a customer enters a phone number that doesn’t match an existing customer, then a new customer is created.

The new feature is available for stores in the US and Canada. It’s free to use for merchants, but rates might apply to customers.

Omniconvert’s Releases Their New Shopify App Reveal

Customer value optimization is vital for long term success. By understanding what products your customers buy and what drives them to make a purchase, you can better nurture them in your funnel.

Omniconvert’s new Reveal app will help do just that. It comes with all of the tools you need to boost the value of your customers. Here are some of the key features that come with the app:

Identify your best customers
Gain feedback from customers with Net Promoter Score Monitoring
Gain access to advanced reporting with insights such as NPS score, CLTV, cohort analysis

Feel free to check out our blog post or Omniconvert’s official Reveal page to learn more.

Conclusion

From expanding your reach to improving your customer experience, these new updates are what’s going to help improve your store and win more sales. If you still haven’t migrated to Shopify, now’s the best time to do it. Schedule a consultation with our team to learn more about how we can help.

Richard Emanuel

Rich, the CEO of Parkfield, is a direct marketing pro with a decade of experience helping companies build, grow, and re-imagine their businesses. Rich focuses on using data and technology to create marketing solutions that capitalize on business opportunities and drive growth.

Shopify Updates June 2020: The Complete List