Our Process

A proven framework for D2C growth.

Taking your first steps into direct-to-consumer sales can be confusing. After all, it’s hard to see the forest when you’re lost in the trees.
Never fear — we’ve got your back. We partner with our clients to deliver comprehensive eCommerce strategies and compelling customer experiences that help you achieve your business goals.

Think of us as your guide through the D2C wilderness.

Store
Setup
Tech
Stack
Marketing
Basics
Acquisition
Retargeting
Retention
Revenue
Per Visitor
Average
Order Value
Conversion
Rate
PHASE 1: DISCOVERY

We work together to gain a thorough
understanding of where your business stands today so we can help position you for success tomorrow.

We’ll gather feedback from key company stakeholders, drilling down to the core of your brand and how you want to be perceived. We’ll ask you to define what success looks like and outline the strategies you’ve already tried or are currently employing to achieve your goals. We’ll also talk through financials, asking you to share data on revenue, profit margins, best- and worst-performing verticals, seasonality and marketing budgets. No stone gets left unturned.
PHASE 2: STRATEGY

We put our experience (and your newfound insights) to work to create a step-by-step plan that sets your store up for success.

Whether you’re switching platforms or pivoting your sales strategies, we’ll work together to find the best path forward for your business. Taking into account everything we’ve learned, we’ll recommend the ideal combination of data-driven marketing techniques, technical tools, and sales strategies to help you grow your revenue and achieve your business goals — minus the typical agency Greek-speak.
PHASE 3: LAUNCH

We set your plan in motion, launching quickly
and iterating as we uncover what resonates
with your ideal customers.

No more expensive moonshots, cost overruns, or missed launch dates. Our unique ASAP Launch process gets your project off the ground in weeks instead of months, and lets us make design and promotional decisions based on real data, not assumptions. We work in ‘sprints’ because, as we’ve seen time and time again, it's the best way to create value for our clients. That means faster time to ROI, less risk for you — and zero headaches.
PHASE 4: PROMOTE

We partner with you to find your best
customers, attract more shoppers to your store,
and grow your revenue.

There’s no need to cross your fingers. We help you create a compelling brand story and uncover the most cost-efficient ways of reaching your best customers and bringing them to your store — whether that’s through targeted lifecycle email campaigns, PPC and paid social, omnichannel marketing, or search engine optimization. And unlike other agencies, we handle everything in-house, so you know you’re getting the best of the best.
PHASE 5: OPTIMIZE

We thoroughly test each element of your store,
seamlessly improving your customer
experience and scaling your sales.

Diving back into the data, we’ll uncover each and every leak in the customer bucket and banish friction from your purchase funnel. We’ll help you manage acquisition costs, maximize customer lifetime value, and deliver a shopping experience your customers will keep coming back to. And when you have questions, we’re always just a phone call away.
Solution
“...From their expertise in site and feature planning, through design, and project management - they are one of the best firms I have had the pleasure of working with. They helped us flawlessly through our migration from Magento to Shopify…”
Erik Hanna, Director of eCommerce, Netaya
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